Footlocker Instant Sneaker Cleaner, spray on handtowel or all white paper towel rub on soiled area in circular motion. Not for use on suede, mainly used for when jeans bleed/dye on leather or for mid soles and soles.
You can refer to very first posting about sneaker cleaner here:
Before (1 shoe done)
After (Both shoes done)
Stay Def, Bitches...